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The Number One Educational Resource for the Game Industry

Session Name:

Branded Apps in the App Store Games

Overview:

This panel will discuss the view of corporates who are using branded apps to target and interact with consumers. In particular, the role of games as a tool for lead generation and branding / product marketing. What is the strategic focus of large enterprises within this channel? What kind of games will be offered by corporates in popular app stores in the near future?

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  • GDC Europe 2010
  • Ayham Gorani
  • Widgetlabs
  • Nico Lumma
  • Scholz & Friends Group
  • Mehrdad Piroozram
  • iSteps
  • Michael Schade
  • FISHLABS Entertainment GmbH
  • Torsten Zarges
  • kress
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