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Overview:
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As smartphone penetration grows in markets like China, Japan and Korea, mobile developers want to take advantage of that momentum and distribute games in those countries. But if you don't have prior experience or local partners, breaking ground in those regions can be incredibly challenging.
For this hour of micro-talks, we've pulled together speakers with distribution planning experience, knowledge about building partnerships and a broad understanding of the mobile climate for these countries. They'll share their experiences and help you determine when is the best time to expand your business.
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