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The Number One Educational Resource for the Game Industry

Session Name:

A New (and Way Better) Model for Licensed Games

Overview:

In the bad old days of licensed games, an entertainment giant simply licensed an IP and then waited to make approvals. But live-service mobile games have created the opportunity - indeed, the necessity - for licensors to become full-fledged, always-on creative collaborators with developers. Learn how Disney, Hasbro, and the National Football League work with DeNA week-in and week-out in an intensive process, which results in a flow of consequential content into games. It's a radical approach that is more meaningful for licensors, more beneficial for developers, and much more delightful for gamers.

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  • GDC 2013
  • Daniel Morris
  • DeNA Americas & Europe
  • free content
  • Production
  • Production
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