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Overview:
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Creating a community isn't just about gathering together a lot of people - it's about the mindset you use to engage them. Community building doesn't have to be a minor department in your company - it can actually become the core of how you approach your project, informing your decisions and empowering both your community and your team. Communities provide especially tangible rewards during crowdfunding, so we'll take a look at some specific instances where a community defined both success and failure within Kickstarter.
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