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Session Name:

Building a Successful Business After Launch through Rapid Iteration

Overview:

Online games, social applications and virtual worlds dont stop development after launch. Understanding customer behavior and iterating on your product is critical to growing your business, so achieving a process that decreases this iteration time greatly improves your chance of success. By creating systems that utilize A/B testing, instant customer metrics and a sophisticated deployment process IMVU is able to shorten this iteration loop and deploy new software to production up to 50 times per day. This session demonstrates real-world examples of these systems and explains a process for deploying them, even after launch.

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  • GDC Online 2010
  • Brett Durrett
  • IMVU
  • free content
  • Live
  • Social / Online Games