You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

Why Designers Should Care About Metrics

Overview:

Metrics and monetization have a bad reputation, mostly because they hung out with the wrong crowd. We started hearing about both concepts not from their roots in MMOs but as a part of the development philosophy of specific social game companies that were also notorious for a decision-making process that didn't include designers. In fact, metrics provide useful tools for designers that become a part of the toolbox for creating great games that players love.

Whether it's for a live game or a sequel, someone's going to be looking at the numbers and making decisions about what players want and how to create a more financially successful game. You can lead those decisions, or you can stand by while someone else makes them. This talk is intended both to educate designers and to arm them for debates with marketing, business development, product managers and execs about design choices.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2012
  • Laralyn McWilliams
  • iWin, Inc.
  • free content
  • Game Design
  • Design