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Session Name:

Meaningful Companion Apps for AAA Console Titles

Overview:

Creating meaningful companion apps is becoming increasingly important to win the battle for player time inside (and beyond) the living room. AAA console players expect AAA quality when it comes to their favorite brands, no matter what device they are playing on, so merely shipping a companion app that is seen as a marketing gimmick is not an option. This session describes the efforts of the companion app team for Assassin's Creed IV: Black Flag to create a meaningful experience in terms of features, rewards and links with their console title.

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