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Session Name:

You Own the Game but the Community Owns You

Overview:

Gamers believe they own the brands, which is a bit of a dilemma for the developers and publishers who have to make decisions based on a much broader need base than a vocal minority. Ideally, game companies won't make or need to make decisions that go against this outspoken group, but often there is a need. So gamers feel jilted, like the game cheated on them, when they never understood the nature of their relationship.

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  • GDC 2014
  • Bob Holtzman
  • Squad
  • free content
  • Business, Marketing & Management
  • Business & Marketing
  • Production
  • Production