You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

How to Catch a Unicorn: De-Risking Creativity

Overview:

Creativity is inherently risky. Designing, developing, distributing and publishing games is perhaps one of the riskiest businesses around. But you don't have to be a finance droid to make a few effective changes to your operation that will give you a better chance of long-term sustainability, and therefore, more creative freedom. In this lecture, we will identify the major stumbling blocks that game companies face, and see how others have either overcome or succumbed to them. Building on market data, consumer insights and company case studies, we'll take a look at what you can do reach the middle ground between business rationalization and creative freedom.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Next 2014
  • Joost van Dreunen
  • SuperData Research, NYU Game Center
  • free content
  • Business & Marketing
  • Business & Marketing