You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

Returners and Retention - How to Win Back Lapsed Players

Overview:

This lecture is about how to boost retention for live games by focusing on returning players. Retention is the cornerstone of successful online and F2P games, but this isn't only achieved through reducing churn, it's just as much about effectively winning back lapsed players. In this lecture, Phil Mansell, vice president of stalwart F2P MMORPG RuneScape, will describe a range of design and product management techniques for improving the rates of returning players. Using case studies and data from recent game initiatives, Phil will describe what has worked and what hasn't across game content, community events, communications and billing, and make recommendations for how others can capitalize on the potential of returners.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2015
  • Phil Mansell
  • Jagex Game Studios
  • free content
  • Design
  • Design