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Session Name Are Women the New Hardcore Gamers?
Speaker(s) Amy Jo Kim, Wanda Meloni, Morgan Romine, Jessica Tams, Shanna Tellerman
Company Name(s) Shufflebrain, M2 Research, , Casual Games Association, Wild Pockets
Track / Format Business and Management
Overview The explosion of social/casual games has led to more women gamers than ever, especially on platforms like Facebook, iPhone and the web. Spending massive amounts of both time and money this is an audience that is creating major changes industry wide and impacting the way games are designed and delivered. Presented in conjunction with IGDA Women in Games, this session will explore the driving questions every developer small and large is asking about designing in the social/casual space for a heavily female audience. Broken into three key topics we will discuss the impact a heavily female audience plays on the design process for social/casual games, the impact this is having on the traditional console industry and whether the lines will blur or stiffen between these games, and we will conclude with a discussion of what impact this shift is having on female game creators.

Key topics of discussion will include:
* How does a female heavy audience impact game design?
* What does the divide between social/casual audiences and console audience mean for games?
* How is the explosion of casual impacting the game development business from a studio perspective?

GDC 2010

Amy Jo Kim

Shufflebrain

Wanda Meloni

M2 Research

Morgan Romine

Jessica Tams

Casual Games Association

Shanna Tellerman

Wild Pockets

free content

Business and Management

Business & Marketing


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