You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Leveraging Your Data
Speaker(s) Dmitri Williams
Company Name(s) University of Southern California
Track / Format Business and Management
Overview The session will cover modeling user behaviors with data captured from game logs and surveys. These predictive models can be used to estimate and confirm why players leave, how to target particular kinds of players (who may be assets or liabilities), and how to increase microtransactions. The results can be leveraged by the design team (where are the problem spots in the level/quest/game), the community management team (who are the players we want to protect and who are the ones who cost us?), and the business and marketing teams (what causes players to come, spend or leave?). Insights and results will be presented from both Dmitri's work and that of Turiya Media, a leading venture-backed company focused on enabling publishers of online games to target and segment players using predictive data mining.

GDC 2010

Dmitri Williams

University of Southern California

free content

Business and Management

Business & Marketing


UBM Tech