Popular independent developer Backflip Studios has had some early success in
the app store with 4 top 5 applications in the overall rankings (RAGDOLL BLASTER, PAPER TOSS, PAPER TOSS: WORLD TOUR, RAGDOLL BLASTER LITE), 13,000,000 downloads
and over $2,000,000 in sales. Join, Julian Farrior, Backflip's CEO for a
discussion and quantitative analysis of their first year in operation. Focus will
be on marketing wins/flops, distribution opportunities, sales catalysts and key
Special attention will be given to analyzing real numbers associated with
Backflip's three key sources of revenue: a) straight app sales, b) in-app
purchases and c) mobile advertising in free games.