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Session Name New Dogs, New Tricks: Breeding Social Networking and Virtual Pets
Speaker(s) Matthew Roberts, Andrew Stern
Company Name(s) ngmoco:), ngmoco
Track / Format iPhone Games Summit
Overview Touch Pets Dogs breeds 3D virtual pets with social networking within a free-to-play business model. This talk discusses how the game's design had to grow and adapt as the iPhone game market filled with limitless low- and no-cost gaming and entertainment options, and how the team progressed the game mechanics to meet a wide variety of audiences tastes and budgets. Observed strengths and weaknesses of the iPhone and iPod as a platform for high-fidelity, free-to-play, socially-grounded games will be presented, as well as lessons learned about player behavior in the wild that further evolved the game's design, marketing and monetization.

GDC 2010

Matthew Roberts


Andrew Stern


free content

iPhone Games Summit

Smartphone / Tablet Games

UBM Tech