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Session Name Surviving the iPhone: EA's Original Game Bet
Speaker(s) Oliver Miao
Company Name(s) Centerscore/EA
Track / Format iPhone Games Summit
Overview During the holidays, one EA game on the iPhone's Top Grossing list stuck out from the rest. Why? Unlike TETRIS, MONOPOLY, and MADDEN, most people had never heard of SURVIVING HIGH SCHOOL. Discover how EA bet on an original game and won. Get the inside story on how decisions were made on a new business model. Learn how to create a mobile team that can release new content every week. And explore the iterative process EA went through to fuse microtransactions with free, weekly downloadable content to create an iPhone success story.

GDC 2010

Oliver Miao

Centerscore/EA

free content

iPhone Games Summit

Smartphone / Tablet Games


UBM Tech