You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name What You Must Know to Build a Successful Customer-Centric Cross-Platform Strategy
Speaker(s) Mari Baker
Company Name(s) PlayFirst
Track / Format Business & Management
Overview This discussion, led by Mari Baker, president and CEO of PlayFirst, will explore the business perspective related to building engaging, enduring game brands. Using the ever-popular PlayFirst Dash brand as a case example, Baker will discuss the basic elements necessary to create, publish and market game brands that touch a cord with tens of millions of consumers around the globe. Pertinent market research will be shared to show how transitions in the game industry drive brand development from a business perspective. Baker will also discuss how brands today are extended across platforms such as mobile and social.

GDC Europe 2010

Mari Baker

PlayFirst

free content

Business & Management

Business & Marketing


UBM Tech