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Session Name App Store Survival – Launching and Sustaining a Successful Franchise
Speaker(s) Arash Keshmirian
Company Name(s) Limbic Software
Track / Format iPhone Games Summit
Overview Drawn from his own experience with TOWER MADNESS and the experiences of his fellow indie developers, Limbic Software Co-Founder and CEO Arash Keshmirian will outline strategies for developing a game that not only thrives at launch but holds players attention and can become an enduring franchise. Attendees will learn how to analyze and hone initial concepts (including revenue models) for the best chance of success as well as valuable tips and tricks to avoid submission delays and pitfalls. Arash will then cover evolving revenue models, managing a launch and an ongoing marketing calendar, integrating in-app purchases and other monetization strategies, establishing and fostering an active user community and other important steps developers can take to extend the life of their game.

GDC Online 2010

Arash Keshmirian

Limbic Software

free content

iPhone Games Summit

Smartphone / Tablet Games


UBM Tech