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Session Name Got Gold? An Inside Look at Chinese Gold Farming Markets
Speaker(s) Jared Psigoda
Company Name(s) Niubility Co., LTD.
Track / Format Business & Marketing
Overview Since the early age of MMOs, certain individuals have come up with ways to turn their favorite games into additional income streams for themselves. With the advancement of high speed internet in East Asia, massive gold farms and intermediary companies emerged seemingly overnight throughout China. Currently, virtual trade workers in China are now estimated to number in the millions. But what exactly is a Chinese farmer? Who exactly is out there doing all of this 'farming'? Who is selling all of this farmed gold? And who stands to profit? Controversy surrounding the effects of these secondary RMT markets is everywhere, and both players and developers like to blame farmers for many problems they experience in their games. There is, however, another side to this story. One not often told...

GDC Online 2010

Jared Psigoda

Niubility Co., LTD.

free content

Business & Marketing

Business & Marketing


UBM Tech