You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name From Subscription to Microtransaction: Bringing HEROES KINGDOMS to the East
Speaker(s) Peeyush Gulati, Samson Mow
Company Name(s) Ubisoft, Ubisoft
Track / Format Business & Marketing
Overview Samson Mow and Peeyush Gulati, the producer and lead programmer of MIGHT AND MAGIC: HEROES KINGDOMS ASIA, speak on the evolution of HEROES KINGDOMS from a subscription-based game to a micro-transaction free to play model. Learn about the challenges and approaches taken to successfully bring a western game to market in Asia. Key topics include monetization philosophies, game intelligence, anti-cheating and anti-farming measures, and best practices for selecting and working with operators.

GDC Online 2010

Peeyush Gulati

Ubisoft

Samson Mow

Ubisoft

free content

Business & Marketing

Business & Marketing


UBM Tech