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Session Name Building Sustainable Social Game Experiences
Speaker(s) Andy Tian
Company Name(s) Zynga
Track / Format Social Network Games
Overview Social game is the fastest growing game segment, ever. By now its also the most mass form of interactive entertainment. However the same challenge faces social game developers: how do you consistently create hits? This talk will shed some light on how Zynga is able to create massively appealing social games one after another since 2007.

GDC China 2010

Andy Tian

Zynga

free content

Social Network Games

Other


UBM Tech