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Session Name Game Design Battles: Pink vs. Blue
Speaker(s) Peter Hofstede, Kim Verbon
Company Name(s) Spil Games, Spil Games
Track / Format Game Design

Cute animals, fashion or celebrities, are these really the makers when designing games for girls? And, for the boys, just add cool cars, epic explosions or biting bullets? Spil Games’ head of game design, Kim Verbon, and creative director, Peter Hofstede share their experiences in designing games for the youth market. Looking back at the creation of 350+ casual games in four years, they will share the highs and lows in game design. The tips offered might have a pink or blue payoff, but those examples will give colorful new insights on how to successfully design games for teens and tweens.


GDC Europe 2011

Peter Hofstede

Spil Games

Kim Verbon

Spil Games

free content

Game Design


UBM Tech