|Session Name||Big Bucks for Bits and Bytes - A Holistic Approach to Selling Virtual Goods|
|Company Name(s)||Gameforge Productions GmbH|
|Track / Format||Game Design|
The lecture presents a holistic approach to selling virtual goods and ways to improve their perceived value. It does so by looking at the entire process the user undergoes on his way from player to payer. While doing so the talk focuses especially on two key topics: how to generate awareness and how to generate desirability for your virtual goods and services.