|Session Name||Kids, Tablets and Family: Social Gameplay at Home|
|Speaker(s)||Lorraine Akemann, J. Alison Bryant, Kate Connally, Michael Handelman|
|Company Name(s)||Moms with Apps, PlayScience, CoolSchool, CoolSchool|
|Track / Format||Smartphone and Tablet Games Summit|
In 2011, games are building the social fabric for mass-media. More than ever, they provide the vivid fodder upon which we develop our social relationships. Young, old, male and female-- within our own demographics and connecting to others. At the same time, households are adopting touchscreens more rapidly than the DVD player. Currently 10% of households with children 3 - 12 have iPads. 35% plan to purchase a tablet in 12 months. Do these two trends intersect to tee up a revolutionary moment for "family games?" World-class experts discuss the bright future of family gameplay on tablets.