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Data Driven: How Creating a Deeply Analytical Approach Drives Success
Track / Format
The session will focus on 4 key areas:
1) How Kabam uses data and analytics through all stages of the game lifecycle: concept choice, game design, marketing operations, service operations
2) Education: How Kabam hires and builds analytical capability
3) Culture: How Kabam builds analytical thought into all its practices
4) Tools: How a world class set of BI Tools helps drive quicker, faster decisions