|Session Name||Firefall - Free2Play Reborn|
|Company Name(s)||Red 5 Studios|
|Track / Format||GDC Virtual Items Summit|
In order to reach massive scale in the West, Free2Play must undergo fundamental changes in audience, approach, technology and quality. Mark Kern, founder and CEO of Red 5 Studios, and former Team Lead for World of Warcraft, shares Red 5's unique approach to transforming the market with Firefall, it's new online persistent shooter. This session will share Red 5 vision for the future, and specific strategies that Red 5 is implementing to improve their monetization techniques.