Session Name: | Firefall - Free2Play Reborn |
Speaker(s): | Mark Kern |
Company Name(s): | Red 5 Studios |
Track / Format: | GDC Virtual Items Summit |
Did you know free users get access to 30% of content from the last 2 years?
Overview: |
In order to reach massive scale in the West, Free2Play must undergo fundamental changes in audience, approach, technology and quality. Mark Kern, founder and CEO of Red 5 Studios, and former Team Lead for World of Warcraft, shares Red 5's unique approach to transforming the market with Firefall, it's new online persistent shooter. This session will share Red 5 vision for the future, and specific strategies that Red 5 is implementing to improve their monetization techniques. |