You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Firefall - Free2Play Reborn
Speaker(s) Mark Kern
Company Name(s) Red 5 Studios
Track / Format GDC Virtual Items Summit
Overview

In order to reach massive scale in the West, Free2Play must undergo fundamental changes in audience, approach, technology and quality. Mark Kern, founder and CEO of Red 5 Studios, and former Team Lead for World of Warcraft, shares Red 5's unique approach to transforming the market with Firefall, it's new online persistent shooter. This session will share Red 5 vision for the future, and specific strategies that Red 5 is implementing to improve their monetization techniques.

GDC Online 2011

Mark Kern

Red 5 Studios

free content

GDC Virtual Items Summit

Social / Online Games


UBM Tech