|Session Name||APB Reloaded: Design and Item Monetization Challenges When AAA Games Goes Free2Play|
|Company Name(s)||GamersFirst / Reloaded Productions Inc.|
|Track / Format||Production|
This session explores a large number of challenges facing AAA games trying to convert to Free2Play item monetization games, specifically the challenges facing All Points Bulletin as the game became APB Reloaded. In addition to having very different business models, games that rely on selling items also require unique design elements to retain audience interest over sufficient time spans to make back the development investment.