|Session Name||The Battle of the Graphs: Friends Or Players? [SOGS Business]|
|Track / Format||Social and Online Games Summit|
Is gaming better with friends or with enthusiastic players? Facebook has connected 800 million users with their friends and spawned the $1.2 billion social games industry, but yet the ARPU of social games lingers in the $0.5-2 / month range. Meanwhile gaming-centric services like Mobage and Bigpoint boast 10x higher ARPUs with registered users numbering in the hundreds of millions. Nick names or real names? Avatars or mugshots? Or something in between? How do these approaches drive your business?