You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name The Battle of the Graphs: Friends Or Players? [SOGS Business]
Speaker(s) Jussi Laakkonen
Company Name(s) Applifier
Track / Format Social and Online Games Summit

Is gaming better with friends or with enthusiastic players? Facebook has connected 800 million users with their friends and spawned the $1.2 billion social games industry, but yet the ARPU of social games lingers in the $0.5-2 / month range. Meanwhile gaming-centric services like Mobage and Bigpoint boast 10x higher ARPUs with registered users numbering in the hundreds of millions. Nick names or real names? Avatars or mugshots? Or something in between? How do these approaches drive your business?

GDC 2012

Jussi Laakkonen


free content

Social and Online Games Summit


UBM Tech