|Session Name||Moving Audiences Across Platforms [SOGS Business]|
|Company Name(s)||Sulake Oy|
|Track / Format||Social and Online Games Summit|
It used to be said that getting a new customer was harder than keeping an existing one. Not so with closed online social networks, mobile platforms and competing devices. Now the harder task is keeping the attention and loyalty of a customer whose interests span Facebook, smartphones, and open web. This session is for game designers faced with difficult platform marketing challenges and aims to share practical field lessons on techniques that work.