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Session Name Resistance is Futile: Social Will Assimilate Mobile
Speaker(s) Jussi Laakkonen
Company Name(s) Applifier
Track / Format Smartphone and Tablet Games Summit
Overview

The reason is simple. Mobile goes social, because you need more players to your game. User acquisition is broken on iOS and Android. There are hardly any scaleable ways to buy traffic and the methods that work are getting maddeningly expensive. Facebook is dangling 350 million (and growing rapidly!) mobile users, mobile app discovery tools and a promise of virality in front of you. Can you resist the temptation?
Top grossing mobile games already look and play like social games. Social gaming companies are moving over to mobile and bringing their user acquisition tactics with them. Facebook is dead set in becoming a mobile company first and foremost. How will your game adapt to the changes?

GDC 2012

Jussi Laakkonen

Applifier

free content

Smartphone and Tablet Games Summit

Smartphone / Tablet Games


UBM Tech