|Session Name||Resistance is Futile: Social Will Assimilate Mobile|
|Track / Format||Smartphone and Tablet Games Summit|
The reason is simple. Mobile goes social, because you need more players to your game. User acquisition is broken on iOS and Android. There are hardly any scaleable ways to buy traffic and the methods that work are getting maddeningly expensive. Facebook is dangling 350 million (and growing rapidly!) mobile users, mobile app discovery tools and a promise of virality in front of you. Can you resist the temptation?