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Session Name Consumer Interests and Behaviors in the Virtual Goods Economy (Presented by PlaySpan, a Visa company)
Speaker(s) Robert M. Crawford, Ph.D.
Company Name(s) Frank N. Magid Associates
Track / Format Business and Marketing and Management
Overview

Gaming is expanding in all areas of a person’s life.  Increasingly, virtual currencies and microtransactions are used to drive game revenue and increase gamer enjoyment.  Frank N. Magid Associates examines this next step in the evolution of gaming in great depth and will present their research findings in this session. The session is sponsored by PlaySpan, a Visa company. Sample of data to be presented:
•    Consumer spending on virtual games across mobile, social, and online platforms
•    Planned spend for 2012 and if virtual goods/currencies continue to grow
•    An in-depth look into virtual currencies/microtransactions player profiles    
 

GDC 2012

Robert M. Crawford, Ph.D.

Frank N. Magid Associates

free content

Business and Marketing and Management

Business & Marketing


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