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Session Name Expand Your Customer Base! Develop for Mainstream Graphics (Presented by Intel)
Speaker(s) Ganesh Kumar
Company Name(s) Intel Corporation
Track / Format Programming

Mainstream graphics hardware has come a long way in performance, while enjoying an ever-increasing market share. This session will show how a few AAA games went from not being able to play on mainstream GPUs, to providing a great out-of-the-box experience. Attendees will learn a handful of immediately applicable techniques and tool usage to optimize games for mainstream GPUs, and be able to provide a smooth gaming experience for their largest customer base.

GDC 2012

Ganesh Kumar

Intel Corporation

free content



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