|Session Name||Expand Your Customer Base! Develop for Mainstream Graphics (Presented by Intel)|
|Company Name(s)||Intel Corporation|
|Track / Format||Programming|
Mainstream graphics hardware has come a long way in performance, while enjoying an ever-increasing market share. This session will show how a few AAA games went from not being able to play on mainstream GPUs, to providing a great out-of-the-box experience. Attendees will learn a handful of immediately applicable techniques and tool usage to optimize games for mainstream GPUs, and be able to provide a smooth gaming experience for their largest customer base.