Payment preference and behavior varies greatly across different geographies, game genres and player demography. Your payment strategy should be actively managed and localized to attract your specific target group requirements. It’s not a matter of accepting the largest number of different payment options, but rather accepting those that are most relevant for the specific situation. Join this session to gain insight into the latest research on payment option relevance in key markets around the world. Research analysts will share data on payment option usage as well as explore how this data can support monetization strategies and drive incremental revenue and growth.