|Session Name||Pitching to Publishers: How to Impress and What to Avoid|
|Company Name(s)||Sony XDev Studio Europe|
|Track / Format||Business and Marketing and Management|
This session is by an experienced executive producer at XDev - the external development arm of Sony Europe who has been pitched at hundreds of times. The presentation will outline what publishers are looking for from internal and external game developers. What they need to convince them in terms of the game idea, innovation, creativity, the market, the team etc. The talk will include actual examples including visuals and videos of successful and unsuccessful pitches. Will include practical hints on preparing and making of the pitch. 'A good idea told badly is a bad idea.'