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Session Name Developers: Find Your Next 900 Million Consumers in China (Presented by The9 Limited)
Speaker(s) Eros Resmini, Chris Shen
Company Name(s) GREE International, The9 Limited
Track / Format Business and Marketing and Management
Overview

The U.S. is no longer the center of the app universe, and developers that want to stay in the game have to think globally. The Chinese market is an untapped resource of 900 million mobile users, but its complexity presents localization challenges—including different cultural preferences, monetization strategies and distribution channels. The9 will explain how the mobile ecosystem operates in China, and couple of its partners, including the mobile social game platform OpenFeint, major telecom carriers and western game developers, will speak to their experience working with The9 and discuss how The9 helps developers enter this complicated but profitable arena.

GDC 2012

Eros Resmini

GREE International

Chris Shen

The9 Limited

free content

Business and Marketing and Management

Business & Marketing


UBM Tech