|Session Name||A Strategic Approach to Crowdfunding|
|Speaker(s)||Cindy Au, Julie Coniglio|
|Company Name(s)||Kickstarter, Awkward Hug|
|Track / Format||Independent Games Summit|
Crowdfunding solves a straightforward problem: the unwashed masses have the money you need to develop your kick-ass video game! But sites for finding micro-investors also help you level-up your game idea by measuring demand and getting user feedback while retaining creative and financial control of your game. In this session, you'll get more tips than a dashing and courteous waiter, on topics including: setting fundraising goals, shooting compelling videos, designing a well-crafted reward system, planning promotional strategies, with data from Kickstarter and more. Indie game developer Awkward Hug's wacky online sock puppet game was among the first game projects funded on Kickstarter.