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Session Name Ask the Publishers - Adapting and Succeeding in a Changing Games Industry
Speaker(s) Zack Karlsson, Noah Musler, Matias Myllyrinne, Dan Sherman, Careen Yapp
Company Name(s) Capcom, Microsoft Studios, Remedy Games, CFC Capital, Konami
Track / Format Business, Marketing and Management
Overview This industry is undergoing dramatic change. How do the publishers adapt and succeed in such a landscape? On one hand, what do they see as the lasting trends? On the other, how have their thinking and actions evolved to take these into account? The traditional market of AAA console publishing is a space where publishers have placed fewer and fewer bets as the budgets of AAA console games have escalated to new heights. Are these bets they continue to make - if so, how? The value chain is being redefined as digital distribution gains on retail and new business models are disrupting the industry with free to play. How does a publisher role change to add value to developers on platforms such as the ipad or services such as Steam, PSN or XBLA? How do publishers view the new forms of financing keep emerging - from Kickstarters, to completion bonding and investment funds. Are these competitors or substitutes for traditional publishers? The panel will go through these and other shifts in our industry and how they see one can best seize these opportunities and avoid the threats.

GDC Europe 2012

Zack Karlsson

Capcom

Noah Musler

Microsoft Studios

Matias Myllyrinne

Remedy Games

Dan Sherman

CFC Capital

Careen Yapp

Konami

free content

Business, Marketing and Management

Business & Marketing



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