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Session Name World of Free-to-Play - AAA by Wargaming.net
Speaker(s) Victor Kislyi
Company Name(s) Wargaming.net
Track / Format Business, Marketing and Management
Overview As the online free-to-play market evolves, the space continues to gain the respect and validity of influencers, players and developers throughout the industry. It also continues to grow revenue, offer job opportunities all over the world, and bring engaging, exciting and new game experiences to millions of players. Global revenues for online free-to-play games could more than double to $7.5 billion by 2016 (mostly from virtual goods purchases), compared to $3.2 billion in 2011, according to analyst firm DFC Intelligence.In this session, Victor will touch upon: the strategy behind why the company moved into the online free-to-play space and why it's a better fit for today's gamers than box games; how the company's first game in its MMO wargaming series, World of Tanks, has amassed more than 20MM players worldwide; and how it has one of the industry's strongest conversion rates of close to 25 percent from free to paying players.

GDC Europe 2012

Victor Kislyi

Wargaming.net

free content

Business, Marketing and Management

Business & Marketing