|Session Name||Seven Silver Bullets in Production and Operation of Free-2-Play Browser Games|
|Speaker(s)||Benedikt Grindel, Christopher Schmitz|
|Company Name(s)||Ubisoft Blue Byte, Ubisoft Blue Byte|
|Track / Format||Production|
Ubisoft Blue Byte started to develop and operate free-2-play browser games two years ago. After the successful launch and operation of The Settlers Online the company has now announced Silent Hunter Online and has several unannounced games in production. In this lecture, the speakers identify the key factors that really matter for these products to be successful. They present both the theoretical foundation and war stories about how Ubisoft Blue Byte started this new business and will share their current "silver bullets" on how to develop and operate their games successfully.