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Session Name Turning Innovation into Impact
Speaker(s) J Allard, Robbie Bach
Company Name(s) ,
Track / Format Audio
Overview In the Microsoft keynote, Bach and Allard discuss the importance of software in game development amid surging development costs and skyrocketing consumer expectations. Shifting industry focus from hardware to software. Here, Microsoft announced the XNA software development platform.

GDC 2004

J Allard

Robbie Bach

free content

Audio

Audio


UBM Tech