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Session Name Public Relations 101: Make Your Own Media Magic
Speaker(s) Valerie Massey
Company Name(s) CLARA
Track / Format Business and Marketing
Overview Small studios often lack the budget for public relations staff but that doesn't negate the need. For the uninitiated or those who've been burned by bad press in the past, the idea of striking out on your own can be daunting. CLARA's Valerie Massey will introduce some essential tools of the trade that will prepare you for some low-cost but successful do-it-yourself media outreach. Prepare to be prepared and launch your own mini-media blitz with confidence.

GDC Online 2012

Valerie Massey


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Business and Marketing

Business & Marketing

UBM Tech