You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name Age of Empires Online: Radical Transparency Clearly Works
Speaker(s) Kevin Perry
Company Name(s) Microsoft
Track / Format Customer Experience
Overview A live game suffers a poor launch: bad business model, confounded expectations, angry player base. How can you reengage with the remaining players during the lengthy time necessary to refactor the game experience? Hiding behind a wall of silence will not stop the ragequits. While re-architecting Age of Empires Online, the team chose a radical step: Transparency. The AOEO community team announced that it would tell the community everything that it knew about the changes to the game, including that it didn't know some things. This energized the player base and completely changed the tenor of the community. Find out more about the hard data and soft gains earned by the AOEO team.

GDC Online 2012

Kevin Perry


free content

Customer Experience

Business & Marketing

UBM Tech