You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Building a Multi-Platform Game Business out of Facebook and onto Mobile
Speaker(s) Tommy Palm
Company Name(s) King.com
Track / Format Production
Overview In this presentation, Tommy Palm, Mobile Guru at multi-platform casual social games company King.com, will discuss how to design, market and monetize social games that run across multiple platforms. He will draw on King.com's own experience in taking original IP from its library of online games to social and eventually to mobile, case studying the good, bad and ugly lessons learned along the way. The discussion will explore consumer and market insights along with internal testing and data from King.com's hit game, Bubble Witch Saga, to evaluate the resulting best practices for providing a tried and true launch sequence, smooth user experience, high ratings, and best possible integration and cross-platform game-play.

GDC Online 2012

Tommy Palm

King.com

free content

Production

Production


UBM Tech