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Session Name FarmVille's Golden Goose
Speaker(s) Abhinav Agrawal, Mike Perry
Company Name(s) Zynga, Zynga
Track / Format Production
Overview FarmVille is remarkable in that a 3-year old Facebook game still reigns in the Top 10 list. Abhinav Agrawal and Mike Perry, Lead Product Manager and Executive Producer, describe how a strategy of quarterly expansions sustains and evolves the game, engages players, and supports a thriving business.

GDC Online 2012

Abhinav Agrawal

Zynga

Mike Perry

Zynga

free content

Production

Production


UBM Tech