You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: $100,000 Whales - An Introduction to Chinese Browser Game Design
Speaker(s): Jared Psigoda
Company Name(s): Reality Squared Games
Track / Format: Game Design

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Over the past several years, while Western game developers have been busy developing for social and mobile platforms, Chinese developers have been churning out web-based browser games by the thousand. Despite having comparatively short lifespans, these games' unbelievable monetization power has led to the birth of a whole new class of "whale" spenders. From "rolling servers" to Chinese-style promotions to rapid "shanzai'ing", improve your own games by learning some of the successful design techniques being used in the soon-to-be world's largest gaming market.

GDC Europe 2012

Jared Psigoda

Reality Squared Games

free content

Game Design

Design