|Session Name||Bootstrapping 101: How College Kids Built a Thriving Game Company in Under Three Years|
|Track / Format||Business, Marketing and Management|
Bootstrapping is not for the faint of heart. These brave entrepreneurs encounter fork-in-the-road moments every day that directly affect their startup success. In this session we'll talk about the ups and downs of bootstrapping a startup. We'll work from the basics to the advanced, telling a few of the lessons we learned along the way. We'll touch on the challenges we faced building PerBlue, including why we turned down seed funding and how we compensated team members when we had no money. It's been a wild ride, but we're here to share our secrets.