You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Optimize Each Player Experience with Predictive Analytics (Presented by IBM Business Analytics)
Speaker(s) Mary Grace Bateman
Company Name(s) IBM Business Analytics
Track / Format Business, Marketing & Management
Overview Gain unprecedented insights into how players interact within game-play in order to ultimately increase satisfaction, duration of game play and profits. With predictive analytics, game development and marketing team can analyze detailed in-game behavioral data and the personal attributes of customers to predict the lifetime value of each customer, segment customers accordingly, target them with focused marketing campaigns and quickly adjust the game experience to enhance loyalty. Gain a hands-on look at IBM SPSS Modeler, the easy-to-use, data mining and predictive modeling tool used to uncover hidden patterns and associations within the data to gain deep insight into player behavior... and predict what they'll do next.

GDC 2013

Mary Grace Bateman

IBM Business Analytics

free content

Business, Marketing & Management

Business & Marketing


UBM Tech