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Session Name Postmortems: Game, Franchise & Company
Speaker(s) Lee Crawford, Jim Greer, Heidi Perry
Company Name(s) TwoFish, Kongregate, PlayFirst
Track / Format Game Design
Overview Heidi Perry talks about ways to leverage existing casual game intellectual property to turn a hit title into a hit franchise, as well as the overlooked importance of marketing for casual games. Lee Crawford speaks about raising venture money to start a casual game company in late 2006. Jim Greer speaks about a user-generated casual games site as well as fund raising.

GDC 2007

Lee Crawford

TwoFish

Jim Greer

Kongregate

Heidi Perry

PlayFirst

free content

Game Design

Design


UBM Tech