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Session Name Entering and Succeeding in China's Complex Mobile Gaming Ecosystem
Speaker(s) Peng Lu
Company Name(s) Tencent
Track / Format Smartphone & Tablet Games Summit
Overview This talk is a deep, sixty-minute look at the key factors and relationships that are driving success in and relevance of the Chinese mobile market today. From the unique vantage point of QQ mobile and the brand new WeChat mobile platform, Peng Lu will be sharing the challenges and actionable best practices that are emerging for Western developers entering the mobile market. Lu will also offer specific guidance for navigating the API integration, server integration, ludological and cultural localization practices, and marketing and customer service practices.

GDC Europe 2013

Peng Lu

Tencent

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games


UBM Tech