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Session Name Romance Games: Unpopular Genre or Untapped Market?
Speaker(s) Heidi McDonald
Company Name(s) Schell Games
Track / Format Design
Overview Heidi McDonald, author of the ICING Model for narrative romance, builds on her work in the area of NPC romance. McDonald examines why romance games as a genre have historically failed in Western culture, and using her survey data and the ICING Model as a road map, postulates about how romance games could actually become successful as a game genre in the future.

GDC Europe 2013

Heidi McDonald

Schell Games

free content



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