You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Authentic Virality: You Share if You Care
Speaker(s): Jussi Laakkonen
Company Name(s): Applifier
Track / Format: Business, Marketing & Management

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: The best way to discover a mobile game is when a friend shows you a game they love. Several studies agree that word of mouth drives majority of mobile game discovery while advertisements rank the lowest. With the cost of installs skyrocketing now is the time to foster authentic virality. You share if you care. Join this session for an in-depth look at what drives word of mouth in top mobile games, findings from a survey of 1800 players on mobile game discovery, data points on game videos drives discoverability and how to drive viral growth for your game.

GDC Europe 2013

Jussi Laakkonen

Applifier

free content

Business, Marketing & Management

Business & Marketing